Alternative to online dating
Like the Matchmaking Institute (MMI) in New York, the only state-licensed school that certifies matchmakers, which opened in 2003. Last fall, it had more than 100, each paying ,000 for a three-month course.
Students learn how to help clients identify their goals and recognize their personality traits, as well as the traits that will complement them.
Andersen recounts this date-gone-awry outside her office in the Allied Arts Guild, a sprawling Spanish-mission-style complex in Silicon Valley, with stone walls and terra-cotta tiles and a couple of courtyard fountains.
The 40-year-old former Merrill Lynch financial adviser is part of a new generation of matchmakers, many in their 20s and 30s, repackaging a career that seemed dusty and a romance option that sounded like a last resort.
Six months later, she is still dating her first match.
"It's funny, because I think that we were on the same apps before but we never connected, and I don't know if I would have chosen him on a dating app," Rachel confesses.
Linx clients occupy a curious position: They've earned enough tech dollars to take their love lives offline. It was app fatigue that drove Rachel, a real-life success story of Three Day Rule, the country's largest matchmaking database.
The 32-year-old cosmetics company executive had been living in New York before she left in 2012 to attend business school.
But after an awkward date ended with a guy giving her his résumé, asking if she could pass it on to "Mark," she decided she was finished trying to meet men on her own.
"I was a victim to swipe culture; I was being a little bit superficial about it, and the guy I'm dating now, he's really cute, but I don't think that was what I was looking for.
But the more I got to know him, I was like, " Initially, Rachel felt ambivalent about using the service.
For at fees that range from several hundred to tens of thousands of dollars, these would-be cupids offer a form of self-care for daters who've had it with Tinder.
Founded in 2003, Andersen's Linx Dating serves a select tier of tech-industry insiders.
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Nobody hires a matchmaker because he or she just wants a hookup; if you accept a date brokered by a matchmaker, you know that you are signing up for someone who at least wants the potential for a relationship.