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Demographic data helps you paint a more accurate picture of the group of persons you are trying to understand.
And by better understanding the type of people who use or are likely to use your product, you can allocate promotional resources to reach these people, in a more cost effective manner.
You may also want to use dichotomous questions to separate respondents or branch into groups of those who "have purchased" and those who "have not yet purchased" your products or services.
In essence, your survey questions branch to become two different sets of questions.
Whether it an email survey, SMS survey, web intercept survey or a mobile app survey, the single common denominator that determines how effectively you are able to collect accurate and complete survey responses is your survey questions and their types.
In this article, we will cover some good survey questions , question types and their corresponding answer types that will almost immediately give you a clear understanding of how to construct and choose good survey questions for exponentially increased insights from your responses.
What is the single most important factor determining the success of a survey?
You got it - it is the survey questions, the question types and respondent answer types that form the cornerstones of all surveys!